Traders Seek Decisive Role In Lok Sabha Polls , Cait To Launch One Nation-One Trader-Ten Votes Campaign On 1st February

Jammu (PR)Keeping an eye on the forthcoming Lok Sabha elections and to ensure a decisive and decision making role of the trading community in the polls, the Confederation of All India Traders (CAIT) has taken an ambitious initiative to take out the trading community from the sphere of utter neglect and bring them into mainstream at the national scenario and as such it has decided to consolidate the strength of the trading community to play a major role in Lok Sabha polls.

CAIT National President Mr. B.C.Bhartia & Secretary General Mr. Praveen Khandelwal today informed that beginning 1st February, the CAIT is launching a national campaign with a slogan ” One Nation-One Trader-Ten Votes” to establish the importance of trading community in polls. The campaign will be launched simultaneously in 100 Cities of the Country on 1st February,2019 wherein the special teams of local trade associations in each city affiliated with CAIT will contact traders in their respective area and will make them aware of the importance of traders in national economy and urge them to cast their vote on the whip of CAIT and that of local Trade Association.

During the Campaign which will be continued till 30th April,2019, the trade associations across Country will hold Conferences, Seminars, Road March, Trader Rallies across the Country in all States. From 15th February to 15h March a mass public campaign will be launched by organising ” Rath Yatra” in each State which will percolate the message of realising the need of consolidation and strength of trading community at this crucial juncture. A big campaign will also be launched at social media for sending messages all over the Country.

The importance of the campaign could be gauged from the fact that even one business establishment is capable of influencing about 50 voters without any much labour. Each trader has minimum two votes, on an average each shop has two employees which add 4 another votes beside having other adults in the family. Further, traders have the advantage of influencing their close relatives and customers as well. An average shop in a city has about 20 customers in a day and as per an estimate every day day nearly 30% are repeat customers whereas 70% are new customers in a shop. The CAIT has planned to launch a ‘whisper campaign” wherein the traders will be guided to communicate its customers and others by words of mouth the good or bad about any Govt or political party as per the decision to be taken by the local Trade Association affiliated to CAIT.

There are about 7 crore small businesses in the Country providing livelihood and employment to about 45 crore people in the Country generating an annual business of about Rs. 42 lakh crores. There are more than 40 thousand Trade Federations and Associations across the Country working for the trading community.

Both Mr. Bhartia and Mr. Khandelwal said that we are aiming to connect with more than three crore traders directly or indirectly during the campaign but will percolate the message to about 7 crore small businesses all over the Country.
The Lok Sabha polls are an opportunity for us to underline our importance in Indian economy and we are gearing ourselves for the cause. This time we are committed to break any myth which takes the trading community for granted-said both leaders.