Gulmarg tourist experience wanes amid harassment, extortion by GDA casual labourers

KPS

Srinagar: Once celebrated as one of the world’s top tourist destinations, Gulmarg is now grappling with a troubling decline in visitor satisfaction.

Reports of harassment and extortion by casual labourers linked to the Gulmarg Development Authority (GDA) are casting a shadow over this picturesque region.

Visitors have expressed their discontent over unwanted scrutiny and demands for money, which are overshadowing the region’s breathtaking landscapes and renowned hospitality. Often referred to as Asia’s winter wonderland, Gulmarg is now navigating a wave of criticism concerning its security protocols and the rude behaviour of these labourers at entry points.

Tourists have recounted incidents of unnecessary frisking, searches, and alleged extortion that detract from the overall experience. For the past two months, the GDA has faced scrutiny for allowing a team of casual labourers—reportedly appointed verbally by CEO Tahir Aijaz—to operate without formal oversight.

The lack of professionalism has raised concerns among visitors and complicated the efforts of police and Central Reserve Police Force (CRPF) personnel, who are responsible for conducting security checks.

Sources have indicated that incharge CEO Riyaz Ahmad Beigh is now being made aware of the growing complaints, leading to calls for immediate action to protect the integrity of the tourist experience. Many visitors are urging higher authorities to intervene, emphasising the need for a coordinated effort to uphold the reputation of local security personnel.

“Security should be a source of comfort, not anxiety,” said one frustrated tourist. “We came to experience the beauty of Gulmarg, not to endure unnecessary scrutiny.”

If any altercation occurs during a security check and results in a tourist's death, who would be held responsible?

Local stakeholders, including business owners and tourism operators, have echoed these sentiments, stressing the importance of resolving these issues quickly. “The tourism sector is vital for our local economy,” said a concerned business owner. “If we don’t address these concerns, we risk losing the confidence of our visitors.”

There is a collective hope that new incharge will take effective measures to enhance the visitor experience. By addressing these challenges head-on, Gulmarg can continue to shine as a premier destination, ensuring that tourists leave with lasting memories of its stunning landscapes and welcoming atmosphere.