Birla Opus Paints, a part of Grasim Industries under the Aditya Birla Group, today unveiled its first-ever Birla Opus Paint Studio, marking the launch of its first Company Owned and Company Operated (COCO) store in Gurugram.
The Birla Opus Paint Studio, an industry-first experience centre, aims to revolutionize how customers explore and choose colors for their home décor, offering a truly immersive and personalized shopping experience.
This innovative experience centre is designed to blend creativity and practicality, offering customers the opportunity to discover new ideas and engage with colors in a real-life environment. The studio allows visitors to touch, feel, and experience various shades, textures, and application techniques, all while receiving expert guidance on shade selection and design advice. Advanced visualization tools are available to help homeowners preview how their chosen colors will look in actual settings. The studio goes beyond just paints, featuring wallpapers, designer finishes, and specialty coating options for a comprehensive décor solution.
Speaking at the launch, Mr. Rakshit Hargave, CEO of Birla Opus Paints, emphasized, "As we unveil our first Birla Opus Paint Studio in Gurugram, we are taking a decisive step to redefine how India experiences colors. Consumers are increasingly open to exploring new and innovative options when it comes to home décor. Recognizing this shift, we are creating immersive spaces that empower homeowners to craft their own personalized stories."
He continued, “This experience centre showcases our commitment to excellence, innovation, and uncompromising quality. We are offering all 170+ products at this centre, along with exclusive options, allowing customers to engage with our paints, designer finishes, and wallpapers in a whole new way. Our goal is to make painting an art that transforms spaces to reflect individual stories, contributing to our journey of becoming India’s second-largest decorative paint brand.”
The opening of this experience centre is part of Birla Opus Paints’ larger retail expansion strategy, with plans to open additional experience centres in major cities across India, including New Delhi, Mumbai, Navi Mumbai, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, Ahmedabad, and Surat. This expansion aims to enhance the company’s retail presence and solidify its position in the market.
Newly Opened Experience Store Details:
Store Address: Birla Opus, SCO-306, Sector-29, Gurgaon – 122001
With this launch, Birla Opus Paints is setting new standards in the industry, making home décor decisions easier, more interactive, and creatively enriching for every customer in Gurugram.
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