Chief Minister Omar Abdullah on Thursday said Jammu and Kashmir must gradually shift from volume-driven tourism to a value-based model, stressing that tourism without sustainability is an “unqualified disaster.”
Addressing a tourism conclave in Srinagar, Omar called for strict implementation of master plans, better waste and traffic management, protection of natural resources, and stakeholder consultation in policymaking.
He said preserving Jammu and Kashmir’s natural beauty must remain the government's top priority to ensure the long-term sustainability of the tourism sector.
